ืื™ืš ืœืขืงื•ื‘ ื•ืœื ื”ืœ ืงืžืคื™ื™ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื‘ืขื–ืจืช ืชื™ื•ื’ ืฉืœ ืคืจืžื˜ืจื™ื UTM
ืื™ืš ืœืขืงื•ื‘ ื•ืœื ื”ืœ ืงืžืคื™ื™ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื‘ืขื–ืจืช ืชื™ื•ื’ ืฉืœ ืคืจืžื˜ืจื™ื UTM

ืื™ืš ืœืขืงื•ื‘ ื•ืœื ื”ืœ ืงืžืคื™ื™ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื‘ืขื–ืจืช ืชื™ื•ื’ ืฉืœ ืคืจืžื˜ืจื™ื UTM

ืชื•ื›ืŸ ืขื ื™ื™ื ื™ื ืœื”ืฆื™ื’

ืžืฉืชืžืฉื™ ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก, ื”ืื ืืชื ืขื•ืงื‘ื™ื ืื—ืจ ื”ืงืžืคื™ื™ื ื™ื ืฉืœื›ื ื‘ืื™ื ื˜ืจื ื˜ ื‘ืขื–ืจืช ืชื™ื•ื’ ืฉืœ ืชื’ื™ UTM? ืื ืœื, ื“ืขื• ืœื›ื ืฉืืชื ืžืคืกื™ื“ื™ื ื”ืจื‘ื” ืžื™ื“ืข ืื•ื“ื•ืช ืžืงื•ืจ ื”ืชื ื•ืขื” ื•ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ ืฉืœื›ื, ื”ืงืžืคื™ื™ืŸ ืฉืžืžื ื• ื”ืชื ื•ืขื” ื”ื’ื™ืขื” ื•ืขื•ื“ ืžื™ื“ืข ื—ืฉื•ื‘ (ืื‘ืœ.. ืืœ ืชื“ืื’ื•, ืื ื—ื ื• ื ืกื‘ื™ืจ ืœื›ื ื‘ื›ืชื‘ื” ื–ื• ื‘ืฆื•ืจื” ื™ื“ื™ื“ื•ืชื™ืช ื•ืžื•ื‘ื ืช). ืื ืืชื ื›ื‘ืจ ืžืฉืชืžืฉื™ื ื‘ืชื™ื•ื’, ื”ื›ืชื‘ื” ื”ื–ื• ืชืขื–ื•ืจ ืœื›ื ืœื—ื“ื“ ืืช ื”ื™ื“ืข ืฉืœื›ื ื‘ื ื•ืฉื.

ืœืคื ื™ ืฉื‘ื›ืœืœ ื ื“ื‘ืจ ืขืœ ื”ื ื•ืฉื, ืขืœื™ื›ื ืœื”ื‘ื™ืŸ ืฉื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก (Google Analytics) ื”ื•ื ื›ืœื™ ื—ืฉื•ื‘ ืžืื•ื“ ืœื”ืฆืœื—ืช ื”ืžื•ืชื’ ืฉืœื›ื ื‘ืื™ื ื˜ืจื ื˜, ืืš ืขืœ ืžื ืช ืœื”ืฉืชืžืฉ ื‘ื›ืœื™ ื‘ืฆื•ืจื” ื ื›ื•ื ื”, ื™ืฉ ื“ื‘ืจื™ื ืฉื—ื•ื‘ื” ืœืขืฉื•ืช. ืื ืœื ืชืขืฉื• ื›ืš, ืืชื ืžืคืกืคืกื™ื ื”ืจื‘ื” ืžื™ื“ืข ื—ื™ื•ื ื™ ื•ืกื‘ื™ืจ ืœื”ื ื™ื— ืฉื”ืžื™ื“ืข ืฉื™ื•ืคื™ืข ืœื›ื ื‘ื›ืœื™, ืœื ื™ืืคืฉืจ ืœื›ื ืœืงื‘ืœ ื”ื—ืœื˜ื•ืช ื ื‘ื•ื ื•ืช.

ื“ืจืš ื”ืžื“ืจื™ืš ื”ืžืœื ื”ื–ื”, ืื ื• ื ืกื‘ื™ืจ ืขืœ ืื•ืคืŸ ืชื™ื•ื’ ื›ืชื•ื‘ื•ืช ืืชืจ (ืงื™ืฉื•ืจื™ื), ืœืžื”, ืื™ืš ื•ืžืชื™ ืžืฉืชืžืฉื™ื ื‘ื–ื”, ื•ื›ืžื•ื‘ืŸ ืชืงื‘ืœื• ื›ืœื™ ืœื™ืฆื™ืจืช ื›ืชื•ื‘ื•ืช ืืชืจ, ื›ืš ืฉืชื•ื›ืœื• ืœืขืฉื•ืช ื–ืืช ื‘ืขืฆืžื›ื.

ืžื” ื–ื” UTM?

ืชื™ื•ื’ ื›ืชื•ื‘ื•ืช ืืชืจ ืžืืคืฉืจ ืœื›ืœื™ ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืœื”ื‘ื™ืŸ ืžื”ื• ืžืงื•ืจ ื”ืชื ื•ืขื” ืฉืœ ื”ืžืฉืชืžืฉื™ื, ืžื”ื• ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ, ืžื”ื• ืฉื ื”ืงืžืคื™ื™ืŸ ืฉืžืžื ื• ื”ืžืฉืชืžืฉื™ื ื”ื’ื™ืขื• ืœืืชืจ ืฉืœื›ื, ืžื”ื• ื”ืชื•ื›ืŸ ื•ืžื™ืœืช ืžืคืชื— ืฉืœ ื”ืงืžืคื™ื™ืŸ. ืœื›ืœ ื”ืคืจืžื˜ืจื™ื ื”ืœืœื• (5) ืงื•ืจืื™ื ื‘ืฉื ืชื’ื™ utm.

ื•ื‘ื›ืŸ, ืชื’ื™ utm ืืœื• ืฆืจื™ื›ื™ื ืœื”ื™ื•ืช ื‘ืกื•ืฃ ื”ืงื™ืฉื•ืจ ืฉืœ ื”ืืชืจ ืฉืœื›ื ืื• ืฉืœ ืขืžื•ื“ ื”ื ื—ื™ืชื” ืฉืœื›ื. ืœื“ื•ื’ืžื”, ืื ืืชื ืžืคื ื™ื ืชื ื•ืขื” ืœื›ืชื‘ื” ื›ืœืฉื”ื™ ื‘ืืชืจ ื›ืืฉืจ ื”ืžืฉืชืžืฉ ืœื—ืฅ ืขืœ ื ื™ื•ื–ืœื˜ืจ ืฉืฉืœื—ืชื›ื ืœื”ื, ืื•ืœื™ ืงื™ืฉื•ืจ ื›ืœืฉื”ื• ื‘ืื™ืžื™ื™ืœ ื•ืขื•ื“. [ืชื™ื•ื’ ื–ื” ื ืงืจื ืชื™ื•ื’ ื™ื“ื ื™, ื™ืฉื ื• ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™ ืื ืืชื ืžืฉืชืžืฉื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก, ื ื“ื‘ืจ ืขืœ ื–ื” ื‘ื”ืžืฉืš].

ื›ื“ื™ ืœื”ืžื—ื™ืฉ ื•ืœื”ืกื‘ื™ืจ ืœื›ื ื›ื™ืฆื“ ื–ื” ื ืจืื”, ืœื”ืœืŸ ื“ื•ื’ืžื” ืคืฉื•ื˜ื”:

https://netolink.co.il/?utm_source=newsletter&utm_medium=email&utm_campaign=cta-facebook&utm_content=image

ืžื” ืฉื™ืฉ ืœื ื• ื‘ืงื™ืฉื•ืจ ื”ื–ื”: ืขืžื•ื“ ื”ื‘ื™ืช ืฉืœ ื”ืืชืจ ืฉืœื ื• ื•ืœืื—ืจ ืžื›ืŸ 4 ืชื’ื™ utm ืืฉืจ ืžืกื‘ื™ืจื™ื ืœื ื• ื•ืœื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืžื”ื™ื›ืŸ ื”ืžืฉืชืžืฉ ื”ื’ื™ืข ืœืืชืจ ืฉืœื ื•.

ื‘ื“ื•ื’ืžื” ื–ื•, ื›ืืฉืจ ื”ืžืฉืชืžืฉ ืœื•ื—ืฅ ืขืœ ืงื™ืฉื•ืจ ื›ื–ื”, ื”ืคืจืžื˜ืจื™ื ื”ื:

  • ืžืงื•ืจ ื”ื”ื’ืขื”: ื ื™ื•ื–ืœื˜ืจ (ืฉืœื™ื—ืช ื—ื“ืฉื•ืช โ€“ ืฉื™ื•ื•ืง ื‘ืื™ืžื™ื™ืœ).
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: ืื™ืžื™ื™ืœ.
  • ืฉื ืงืžืคื™ื™ืŸ (ืžืกืข ืคืจืกื•ื): cta-facebook
  • ืชื•ื›ืŸ: ืชืžื•ื ื”.

ืืœ ืชื“ืื’ื•, ื‘ื”ืžืฉืš ืชืงื‘ืœื• ืžื™ื“ืข ืžืคื•ืจื˜ ื™ื•ืชืจ ืžื” ื ื—ืฉื‘ ืžืงื•ืจ ื”ื’ืขื”, ืžื”ื ืืžืฆืขื™ ื”ื’ืขื” ืงื™ื™ืžื™ื, ืžื” ื—ื•ื‘ื” ืœื”ื–ื™ืŸ ื•ืขื•ื“.

ืœืžื” ืฆืจื™ืš ืœืชื™ื™ื’ ื›ืชื•ื‘ื•ืช ืืชืจ ื‘ืขื–ืจืช ืชื’ื™ UTM?

ืžื” ื“ืขืชื›ื ื”ื™ื” ืงื•ืจื” ืื ืœื ื”ื™ื™ื ื• ืžืชื™ื™ื’ื™ื ืืช ื”ืžืฉืชืžืฉื™ื, ื•ื”ื ื”ื™ื• ื ื›ื ืกื™ื ืœืืชืจ ืฉืœื ื• ืœืื—ืจ ืœื—ื™ืฆื” ืขืœ ื ื™ื•ื–ืœื˜ืจ ืฉืœ ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™?

ืื ืืชื ืœื ื™ื•ื“ืขื™ื, ืžื›ื™ื•ื•ืŸ ืฉืžืจื‘ื™ืช ืกืคืงื™ ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™ ื—ื•ืกืžื™ื ืžื™ื“ืข ืžื˜ืขืžื™ ื‘ื˜ื™ื—ื•ืช ืื•ื“ื•ืช ื”ืกืคืง. ืืคื™ืœื• ืื ื”ืžื ื•ื™ื™ื ืฉืœื›ื ื‘- Gmail (ืกืคืง ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™ ืฉืœ ื’ื•ื’ืœ), ื’'ืžื™ื™ืœ ืœื ื”ื™ื” ืžืขื‘ื™ืจ ืืช ื”ืžื™ื“ืข.

ื›ืชื•ืฆืื” ืžื›ืŸ, ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืœื ื”ื™ื” ืžื‘ื™ืŸ ืžื”ื™ื›ืŸ ื”ืžืฉืชืžืฉ ื”ื’ื™ืข ืœืืชืจ ืฉืœื›ื ื•ืื– ื›ืš ื–ื” ื”ื™ื” ืฆืจื™ืš ืœื”ื™ื•ืช:

  • ืžืงื•ืจ ื”ื’ืขื”: ื™ืฉื™ืจ ืื• direct.
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: none.

ืื ื—ื ื• ื‘ื˜ื•ื—ื™ื ืฉื”ืžื™ื“ืข ื”ื–ื” ืœื ื”ื™ื” ืžื•ืขื™ืœ ืœื›ื ื‘ื”ื—ืœื˜.

ื›ืคื™ ืฉืืชื ื‘ื•ื•ื“ืื™ ืฉืžืชื ืœื‘ ืœืคื™ ื”ื“ื•ื’ืžื” ื”ืจืืฉื•ื ื” (ืขื ืชื’ื™ utm), ื›ืืฉืจ ืžืฉืชืžืฉ ืœื•ื—ืฅ ืขืœ ืงื™ืฉื•ืจ ื›ื–ื”, ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื™ื•ื“ืข ืœื–ื”ื•ืช ืžื”ื™ื›ืŸ ื”ืžืฉืชืžืฉ ื”ื’ื™ืข ืœืืชืจ, ืžืงื•ืจ ืืžืฆืขื™ ื”ื”ื’ืขื” ืœืืชืจ (ื›ืœื•ืžืจ ื›ื™ืฆื“ ื”ื•ื ื”ื’ื™ืข), ืžื”ื• ื”ืงืžืคื™ื™ืŸ, ื‘ืžื™ื“ื” ื•ื™ืฉ ื•ืื ืืชื ืจื•ืฆื™ื ื•ื‘ื›ืš ืžืืคืฉืจ ืœื›ื ืœืงื‘ืœ ืžื™ื“ืข ื ื•ืกืฃ.

ืกืชื ืœื“ื•ื’ืžื”: ืชื•ื›ืœื• ืœืจืื•ืช ื”ืื ื”ืžืฉืชืžืฉื™ื ืฉืœื›ื ื‘ืžื™ื™ืœ ืžืžื™ืจื™ื ื™ื•ืชืจ ืžืืฉืจ ืžืฉืชืžืฉื™ื ืฉื”ื’ื™ืขื• ืžืžื ื•ืข ื”ื—ื™ืคื•ืฉ. ื›ืœื•ืžืจ, ืชื•ื›ืœื• ืœื“ืขืช ื•ืœืคืœื— ื ืชื•ื ื™ื ื ื•ืกืคื™ื ืฉืœ ืžืฉืชืžืฉื™ื ืืœื•.

ืื™ืš ืฆืจื™ืš ืœืชื™ื™ื’ ื›ืชื•ื‘ื•ืช ืืชืจ ื‘ืขื–ืจืช ืชื’ื™ UTM?

ืœืคื ื™ ืฉื ื“ื‘ืจ ืขืœ ืื™ืš ืœืชื™ื™ื’, ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื“ืขืช ืื™ืœื• ืคืจืžื˜ืจื™ื ื™ืฉ ื•ืžื” ื”ืžืฉืžืขื•ืช ืฉืœื”ื. ื›ืคื™ ืฉื”ืกื‘ืจื ื• ืœืขื™ืœ, ื™ืฉื ื 5 ืคืจืžื˜ืจื™ื ืขื™ืงืจื™ื™ื ืฉืœ ืชื™ื•ื’ utm (ื“ืจืš ืื’ื‘ ื”ื•ื ื ืงืจื ืชื™ื•ื’ ื™ื“ื ื™, ืžืฉื•ื ืฉื”ื•ื ืฆืจื™ืš ืœื”ื™ื•ืช ืžื‘ื•ืฆืข ื™ื“ื ื™ ืขืœ ื™ื“ื›ื), ื•ื”ื:

  • utm_source โ€“ ืžืงื•ืจ ื”ืชื ื•ืขื”.
  • utm_medium โ€“ ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ.
  • utm_campaign โ€“ ืฉื ืงืžืคื™ื™ืŸ / ืžืกืข ืคืจืกื•ื.
  • utm_term โ€“ ืžื™ืœืช ืžืคืชื— ื‘ืชืฉืœื•ื.
  • utm_content โ€“ ืชื•ื›ืŸ.

ืžื” ื–ื” utm_source?

ืคืจืžื˜ืจ utm_source ืžื–ื”ื” ืืช ื”ืžืคืจืกื, ื”ืืชืจ ืื• ื”ืžืงื•ืจ ืฉืฉื•ืœื— ืืช ื”ืชื ื•ืขื” ืœืืชืจ ืฉืœื›ื. ื›ืœื•ืžืจ ืžื™ ืฉื•ืœื— ืืช ื”ืชื ื•ืขื” ืœืืชืจ ืฉืœื›ื.

ืืชื ืฉื•ืืœื™ื ืื™ืš ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื™ื•ื“ืข ืœื–ื”ื•ืช? ืžืจื‘ื™ืช ื”ืืชืจื™ื ืžืขื‘ื™ืจื™ื ืžื™ื“ืข ืฉืœ ื”ืžืคื ื” (Referral), ืœืžืขื˜ ืืชืจื™ื ืฉื—ื•ืกืžื™ื ืืคืฉืจื•ืช ื–ื•. ืœื›ืŸ ืžืฉืชืžืฉ ืžื’ื™ืข ืืœื™ื›ื ื“ืจืš ืืชืจื™ื ืฉื•ื ื™ื, ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื™ืฆื™ื’ ืืช ืฉื ื”ื“ื•ืžื™ื™ืŸ ืฉืœ ื”ืืชืจ. ืื ืžื“ื•ื‘ืจ ืขืœ ืืชืจื™ื ื’ื“ื•ืœื™ื ื›ื’ื•ืŸ: Google, Facebook ื•ื›ื“ื•ืžื”, ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืœื ื™ื•ืกื™ืฃ ืืช ื”ืกื™ื•ืžืช ืฉืœ ื”ื“ื•ืžื™ื™ืŸ, ื›ื’ื•ืŸ com ื•ื›ื“'.

ื›ืืฉืจ ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืœื ื™ื•ื“ืข ืžื™ื”ื• ื”ืžืงื•ืจ ืฉืœ ื”ืชื ื•ืขื”, ืœื“ื•ื’ืžื” ื ื™ื•ื–ืœื˜ืจ ืฉืฉืœื—ืชื ืœืœืงื•ื—ื•ืช ืฉืœื›ื, ื”ืชื›ืชื‘ื•ืช ื‘ืžื™ื™ืœ ืขื ืœืงื•ื—, ืคืจืกื•ื ื‘ืจืฉืชื•ืช ื”ืžื“ื™ื”, ืืคืœื™ืงืฆื™ื” (ืื’ื‘.. ืืคืœื™ืงืฆื™ื” ืื™ื ื” ืžืขื‘ื™ืจื” ืžื™ื“ืข) ืื• ื›ืœ ืžืงื•ืจ ืื—ืจ.

ืื™ืš ืœืชื™ื™ื’ ืืช ืžืงื•ืจ ื”ืชื ื•ืขื”? ื™ืฉ ืฆื•ืจืš ืœื‘ืฆืข ืชื™ื•ื’ ื™ื“ื ื™ ื›ื’ื•ืŸ: utm_source=newsletter ืื• utm_source=twitter.com.

ื”ืื ื—ื•ื‘ื” ืœืชื™ื™ื’ ืคืจืžื˜ืจ ื–ื”? ื›ืŸ.

ืžื” ื–ื” utm_medium?

ืžืฉืžืขื•ืช ืคืจืžื˜ืจ utm_medium ื”ื•ื ืขืจื•ืฅ / ืืžืฆืขื™ ื”ืฉื™ื•ื•ืง ืœืืชืจ ืฉืœื›ื, ืืžืฆืขื™ ื”ืคืจืกื•ื ืื• ืืžืฆืขื™ ื”ื”ื’ืขื”. ื›ืœื•ืžืจ ืžื” ืฉืœื— ืืช ื”ืชื ื•ืขื” ืœืืชืจ ืฉืœื›ื.

ื›ืคื™ ืฉื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื™ื•ื“ืข ืœื–ื”ื•ืช ืืช ืžืงื•ืจ ื”ืชื ื•ืขื”, ื‘ืžืงืจื™ื ื‘ื”ื ื”ื•ื ื™ื•ื“ืข ืœื–ื”ื•ืช, ื”ื•ื ืžืชื™ื™ื’ ื‘ืฆื•ืจื” ืื•ื˜ื•ืžื˜ื™ืช ืืช ื”ืžืงื•ืจ ื›- Referral. ื›ืืฉืจ ืžื“ื•ื‘ืจ ืขืœ ืžืคื ื” ืฉื”ื•ื ืžื ื•ืข ื—ื™ืคื•ืฉ ืื• ืจืฉืช ื—ื‘ืจืชื™ืช, ื”ื•ื ื™ื•ื“ืข ืœื”ื’ื“ื™ืจ ืืช ื”ืขืจื•ืฅ ื”ืžืชืื™ื ื‘ื™ื•ืชืจ (ืœื ืชืžื™ื“).

ืื™ืš ืœืชื™ื™ื’ ืืช ืืžืฆืขื™ ื”ื”ื’ืขื” ืœืืชืจ? ื™ืฉ ืฆื•ืจืš ื‘ืชื™ื•ื’ ื™ื“ื ื™ ื›ื’ื•ืŸ: utm_medium=email ืื• utm_medium=social.

ืจืง ืจื’ืขโ€ฆ ืื™ืš ืื ื™ ื™ื•ื“ืข ืืช ื›ืœ ืขืจื•ืฆื™ ื”ืฉื™ื•ื•ืง? ืฉืืœื” ื˜ื•ื‘ื”! ื›ืืŸ ืชืจืื• ืืช ื‘ืจื™ืจืช ืžื—ื“ืœ ืฉืœ ืงื™ื‘ื•ืฅ ื”ืขืจื•ืฆื™ื:

  • ื—ื™ืคื•ืฉ ืื•ืจื’ื ื™: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื organic (ืื•ืจื’ื ื™).
  • ืจืฉืช ื—ื‘ืจืชื™ืช: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื ืื—ื“ ืžืืœื” ื‘ื“ื™ื•ืง: social ืื• social-network ืื• social-media ืื• sm ืื• social network ืื• social media.
  • ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื email.
  • ื”ืคื ื™ื”: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื referral.
  • ื—ื™ืคื•ืฉ ืžืžื•ืžืŸ: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื ืื—ื“ ืžืืœื” ื‘ื“ื™ื•ืง: cpc ืื• ppc ืื• paidsearch. ื•ื’ื ืจืฉืช ืœื”ืคืฆืช ืžื•ื“ืขื•ืช (Ad Distribution Network) ืื™ื ื• ืชื•ืื ื‘ื“ื™ื•ืง ืœ- utm_content.
  • ืคืจืกื•ื ื‘ืจืฉื•ืช ื”ืžื“ื™ื”: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื ืื—ื“ ืžืืœื” ื‘ื“ื™ื•ืง: cpm ืื• banner ืื• display. ืื• ืจืฉืช ืœื”ืคืฆืช ืžื•ื“ืขื•ืช (Ad Distribution Network) ืชื•ืื ื‘ื“ื™ื•ืง ืœ- utm_content.
  • ืคืจืกื•ื ืื—ืจ: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื ืื—ื“ ืžืืœื” ื‘ื“ื™ื•ืง: cpa ืื• cpv ืื• cpp ืื• content-text.
  • ืฉื™ื•ื•ืง ืฉื•ืชืคื™ื: ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื affiliate.
  • ื™ืฉื™ืจ / none: ืžืงื•ืจ ื”ื”ื’ืขื” ืœืืชืจ ื”ื•ื ื™ืฉื™ืจ ื•ื’ื ืื—ื“ ืžืืœื”: ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ ื”ื•ื none ืื• not set.

ื”ืื ื—ื•ื‘ื” ืœืชื™ื™ื’ ืคืจืžื˜ืจ ื–ื”? ืขืœ ืคื™ ื›ืœื™ ื™ืฆื™ืจืช ืงื™ืฉื•ืจื™ื ืฉืœ ื’ื•ื’ืœ, ืœื. ืื‘ืœ, ืื ื• ืžืžืœื™ืฆื™ื ืœื›ื ื‘ื—ื•ื โ€“ ื›ืŸ ื—ื•ื‘ื”.

ื‘ื”ืžืฉืš, ื™ื”ื™ื• ืžืกืคืจ ื“ื•ื’ืžืื•ืช, ื›ืš ืฉืชื•ื›ืœื• ืœื”ื‘ื™ืŸ ืื™ืš ืœืชื™ื™ื’ ื ื›ื•ืŸ.

ื™ืฉ ืœืฉื™ื ืœื‘: ื—ื•ื‘ื” ืœืจืฉื•ื ื‘ื“ื™ื•ืง ืืช ื”ืžื™ืœื™ื ื›ืคื™ ืฉืžื•ืฆื’ื•ืช ื›ืืŸ. ืื™ืŸ ืœื”ืฉืชืžืฉ ื‘ืื•ืชื™ื•ืช ืจื™ืฉื™ื•ืช ืื• ื‘ืื•ืช ืจืืฉื•ื ื” ื’ื“ื•ืœื”. ื–ื” ื™ื›ื•ืœ ืœืคื’ื•ืข ื‘ื”ืฆื’ืช ื”ื ืชื•ื ื™ื.

ืžื” ื–ื” utm_campaign?

ืคืจืžื˜ืจ utm_campaign ืžื™ื™ืฆื’ ืืช ืฉื ื”ืงืžืคื™ื™ืŸ (ืžืกืข ืคืจืกื•ื) ืฉืœื›ื, ืฉื•ื‘ืจ ืคืจืกื•ื ืื• ื›ืœ ื“ื‘ืจ ืื—ื“ ืฉืชื•ื›ืœื• ืœื–ื”ื•ืช ืืช ื”ืงืžืคื™ื™ืŸ ื”ืกืคืฆื™ืคื™ ื”ื–ื”.

ืžื›ื™ื•ื•ืŸ ืฉืกืขื™ืฃ ื–ื” ืื™ื ื• ื—ื•ื‘ื”, ืืชื ื™ื›ื•ืœื™ื ืœื”ืฉืชืžืฉ ื‘ื• ืจืง ืื ื—ืฉื•ื‘ ืœื›ื ืงืžืคื™ื™ืŸ ื›ืœืฉื”ื•. ืื• ื›ืืฉืจ ืืชื ืžืคืจืกืžื™ื ื‘ืฆื•ืจื” ืžืžืžื•ื ืช ื‘ืจืฉืชื•ืช ื—ื‘ืจืชื™ื•ืช ืื• ื‘ืžื ื•ืขื™ ื—ื™ืคื•ืฉ. ื›ืš ืชื•ื›ืœื• ืœื”ื‘ื“ื™ืœ ื‘ื™ืŸ ืžืกืคืจ ืงืžืคื™ื™ื ื™ื ื•ืœื ืชื— ื›ืœ ืื—ื“ ืœื—ื•ื“ ืœืœื ืขืจื‘ื•ื‘ ื ืชื•ื ื™ื.

ืื™ืš ืœืชื™ื™ื’ ืฉื ืงืžืคื™ื™ืŸ? ื™ืฉ ืฆื•ืจืš ื‘ืชื™ื•ื’ ื™ื“ื ื™ ื›ื’ื•ืŸ: utm_campaign=cta-facebook ืื• utm_campaign=my_new_campaign.

ืœื ืžืฉื ื” ืื ืืชื ืžืฉืชืžืฉื™ื ื‘ืžืงืฃ ืื• ื‘ืงื• ืชื—ืชื•ืŸ, ืืคืฉืจ ืœืจืฉื•ื ืงืžืคื™ื™ืŸ ื‘ื›ืœ ืฉืคื”, ื•ืœื ืจืง ื‘ืื ื’ืœื™ืช.

ื”ืื ื—ื•ื‘ื” ืœืชื™ื™ื’ ืคืจืžื˜ืจ ื–ื”? ืœื.

ืžื” ื–ื” utm_term?

ืคืจืžื˜ืจ utm_term ืžื™ื™ืฆื’ ืืช ืžื™ืœืช ื”ืžืคืชื— ืฉืฉื™ืžืฉื” ื‘ืขืช ื—ื™ืคื•ืฉ ื‘ืชืฉืœื•ื. ื›ืœื•ืžืจ ืชื•ื›ืœื• ืœืจืื•ืช ื ืชื•ื ื™ื ืื•ื“ื•ืช ื”ืžื™ืœื” ืฉื—ื™ืคืฉื• ื‘ืื™ื ื˜ืจื ื˜ ื•ืœื—ืฆื• ืขืœ ื”ืคืจืกื•ืžืช ืฉืœื›ื. ืœื“ื•ื’ืžื” ืื ืžืฉืชืžืฉ ื—ื™ืคืฉ: ืกื•ืฃ ืขื•ื ื” ื ืขืœื™ ื’ื‘ืจื™ื. ืžื™ืœืช ื—ื™ืคื•ืฉ ื–ื• ืชื•ืคื™ืข ืื ื•ื›ืืฉืจ ืชื™ื™ื’ืชื ืืช ื”ืžื•ื“ืขื” ื•ืืช ื”ืงื™ืฉื•ืจ.

ื‘ืžื™ื“ื” ื•ื”ื™ื ื›ื ืžืฉืชืžืฉื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก, ืžื•ืžืœืฅ ืœื‘ืฆืข ืชื™ื•ื’ ืื•ื˜ืžื˜ื™ (ื‘ื”ืžืฉืš).

ืื™ืš ืœืชื™ื™ื’ ืžื™ืœืช ืžืคืชื—? ื™ืฉ ืฆื•ืจืš ื‘ืชื™ื•ื’ ื™ื“ื ื™ ื›ื’ื•ืŸ: utm_term=ืฉืขื•ื ื™_ื™ื•ืงืจื”_ืœื’ื‘ืจื™ื.

ื”ืื ื—ื•ื‘ื” ืœืชื™ื™ื’ ืคืจืžื˜ืจ ื–ื”? ืœื.

ืžื” ื–ื” utm_content?

ืคืจืžื˜ืจ utm_content ืžื™ื™ืฆื’ ืืช ื”ืชื•ื›ืŸ ื”ืžืกื•ื™ื™ื ื‘ืžืกืข ื”ืคืจืกื•ื ืฉืขืœื™ื• ื”ืžืฉืชืžืฉื™ื ื”ืงื™ืฉื• ืขืœ ืžื ืช ืœื”ื’ื™ืข ืืœื™ื›ื. ื‘ืžื™ืœื™ื ืื—ืจื•ืช, ื ื™ืชืŸ ืœื”ืฉืชืžืฉ ื‘ืืคืฉืจื•ืช ื–ื• ื›ื“ื™ ืœื™ื™ืฆืจ ืžื‘ื—ืŸ A/B ื›ืœืฉื”ื• ืขืœ ืžื ืช ืœื”ื‘ื—ื™ืŸ ืื™ื–ื” ืชื•ื›ืŸ ืžื•ืขื™ืœ ื™ื•ืชืจ.

ืœื“ื•ื’ืžื”, ืื ืืชื ืฉื•ืœื—ื™ื ืงืžืคื™ื™ืŸ ื‘ืžื™ื™ืœ ืœืœืงื•ื—ื•ืช, ื•ืฉื ื™ืฉ 2 ื›ืคืชื•ืจื™ ืงืจื™ืื” ืœืคืขื•ืœื” ื›ื’ื•ืŸ: ื ืกื” ืขื›ืฉื™ื• ืื• ืงื ื” ื›ืขืช. ืชื•ื›ืœื• ืœืจืื•ืช ืื™ื–ื• ื›ืคืชื•ืจ ืขื–ืจ ืœื”ืฉื™ื’ ื™ื•ืชืจ ืงื™ืฉื•ืจื™ื.

ืื™ืš ืœืชื™ื™ื’ ืฉื ืงืžืคื™ื™ืŸ? ื™ืฉ ืฆื•ืจืš ื‘ืชื™ื•ื’ ื™ื“ื ื™ ื›ื’ื•ืŸ: utm_content=buy_now ืื• utm_content=click_here.

ื”ืื ื—ื•ื‘ื” ืœืชื™ื™ื’ ืคืจืžื˜ืจ ื–ื”? ืœื.

ื”ืื ื™ืฉ ื›ืœื™ื ืขืœ ืžื ืช ืœืชื™ื™ื’ ื‘ืขื–ืจืช ืชื’ื™ UTM?

ื›ืŸ. ื™ืฉื ื ืžืกืคืจ ื›ืœื™ื ืฉื™ื›ื•ืœื™ื ืœืขื–ื•ืจ ืœื›ื ืœื‘ื ื•ืช ื›ืชื•ื‘ื•ืช ืืชืจ ืขื‘ื•ืจ ื”ืงืžืคื™ื™ื ื™ื ืฉืœื›ื.

ืืชืจื™ ืื™ื ื˜ืจื ื˜

ืื ื‘ืจืฆื•ื ื›ื ืœื™ืฆื•ืจ ืงื™ืฉื•ืจ ืขื‘ื•ืจ ืืชืจ ื”ืื™ื ื˜ืจื ื˜ ืฉืœื›ื, ืชื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ื›ืœื™ ืฉื ืงืจื Campaign URL Builder ืฉืœ ื’ื•ื’ืœ ื‘ืงื™ืฉื•ืจ ื–ื”.

ื›ืืฉืจ ืชื™ื›ื ืกื• ืœืงื™ืฉื•ืจ ื”ื–ื”, ืชืฆื˜ืจื›ื• ืœื”ื–ื™ืŸ ืืช ื›ืœ ืชื’ื™ UTM ืฉื“ื™ื‘ืจื ื• ืขืœื™ื”ื ืžืงื•ื“ื. ื›ืžื•ื‘ืŸ, ืœื ืœืฉื›ื•ื— ืœืจืฉื•ื ืืช ืืชืจ ื”ืื™ื ื˜ืจื ื˜ ืฉืœื›ื, ื›ืœื•ืžืจ ืืช ื›ืชื•ื‘ืช ื”ืืชืจ ืฉืืชื ืจื•ืฆื™ื ืœืชื™ื™ื’ (ื–ื” ืœื ื—ื™ื™ื‘ ืœื”ื™ื•ืช ื“ืฃ ื”ื‘ื™ืช).

Campaign URL Builder
Campaign URL Builder

ืืคืœื™ืงืฆื™ื•ืช Android

ืื ื‘ืจืฆื•ื ื›ื ืœื™ืฆื•ืจ ืงื™ืฉื•ืจ ืขื‘ื•ืจ ืืคืœื™ืงืฆื™ื™ืช ืื ื“ืจื•ืื™ื“ ืฉืœื›ื, ืชื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ื›ืœื™ Google Play URL Builder ื‘ืงื™ืฉื•ืจ ื–ื”.

ืืคืœื™ืงืฆื™ื•ืช iOS

ืื ื‘ืจืฆื•ื ื›ื ืœื™ืฆื•ืจ ืงื™ืฉื•ืจ ืขื‘ื•ืจ ืืคืœื™ืงืฆื™ื™ืช iOS ืฉืœื›ื, ืชื•ื›ืœื• ืœื”ืฉืชืžืฉ ื‘ื›ืœื™ iOS Campaign Tracking URL Builder ื‘ืงื™ืฉื•ืจ ื–ื”.

ืื™ืš ืœืชื™ื™ื’ ื—ืฉื‘ื•ืŸ ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก (Google Adwords) ื‘ืฆื•ืจื” ืื•ื˜ื•ืžื˜ื™ืช

ืื ื—ื ื• ืœื ื ืจื—ื™ื‘ ืืช ื”ื ื•ืฉื ืื•ื“ื•ืช ืชื™ื•ื’ ืฉืœ ื’ื•ื’ืœ ืื“ื•ื•ืจืก ื‘ืฆื•ืจื” ืžื•ืจื—ื‘ืช ื•ื’ื ืœื ื”ื‘ื“ืœื™ื ืฉืœ ืชื™ื•ื’ ื™ื“ื ื™/ืื•ื˜ื•ืžื˜ื™ ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก. ืืš ื ืกื‘ื™ืจ ืœื›ื ืืช ืžื” ืฉืืชื ืฆืจื™ื›ื™ื ืœื“ืขืช.

ืื ืืชื ืžืฉืžืฉื™ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก, ื™ืฉ ืœื›ื ื“ืจืš ืœืชื™ื™ื’ ืืช ื”ืงืžืคื™ื™ื ื™ื ื‘ืฆื•ืจื” ืื•ื˜ื•ืžื˜ื™ืช. ื‘ื›ื“ื™ ืœืขืฉื•ืช ื–ืืช ื™ืฉ ืœืงืฉืจ ืืช 2 ื”ื—ืฉื‘ื•ื ื•ืช ืฉืœื›ื: ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก + ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก.

ื—ืฉื•ื‘ ืœืฆื™ื™ืŸ: ื›ื“ื™ ืœืงืฉืจ ื‘ื™ืŸ AdWords ืœ-Google Analytics, ืฆืจื™ืš ื”ืจืฉืืช ื’ื™ืฉื” ืžื ื”ืœืชื™ืช ืœื—ืฉื‘ื•ืŸ AdWords ื•"ื”ืจืฉืื•ืช ืขืจื™ื›ื”" ื‘ื—ืฉื‘ื•ืŸ Google Analytics.

ืงื™ืฉื•ืจ ื‘ื™ืŸ ื—ืฉื‘ื•ื ื•ืช Google Analytics ื•- Google AdWords

  1. ื”ื™ื›ื ืกื• ืœื—ืฉื‘ื•ืŸ ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก.
  2. ืœื—ืฆื• ืขืœ ื’ืœื’ืœ ืฉื™ื ื™ื™ื ื•ืœื—ืฆื• ืขืœ "ื—ืฉื‘ื•ื ื•ืช ืžืงื•ืฉืจื™ื".
  3. ื‘ื—ืœืง ืฉืœ ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก, ืœื—ืฆื• ืขืœ "ื”ืฆื’ ืคืจื˜ื™ื". ืชืงื‘ืœื• ืจืฉื™ืžื” ืฉืœ ื ื›ืกื™ื ืขื ื”ื’ื™ืฉื” ืืœื™ื”ื.
  4. ืœื—ืฆื• ืขืœ "ื”ื’ื“ืจ ืงื™ืฉื•ืจ" ืœื™ื“ ื”ื ื›ืก ืฉืืชื ืจื•ืฆื™ื ืœืงืฉืจ.
    • ืื ืœื ื›ืก ื™ืฉ ืชืฆื•ื’ื” ืื—ืช, ืชื•ื›ืœื• ืœื‘ื—ื•ืจ ืื ืœื™ื™ื‘ื ื ืชื•ื ื™ื ืœื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก ืื• ืœื, ื•ืื– ืœื—ืฆื• ืฉืžื•ืจ.
    • ืื ืœื ื›ืก ื›ืžื” ืชืฆื•ื’ื•ืช: ืชื•ื›ืœื• ืœื‘ื—ื•ืจ ืืช ื›ืœ ื”ืชืฆื•ื’ื•ืช ืฉืžืขื ื™ื™ื ื•ืช ืืชื›ื (ืื—ืช ืื• ื™ื•ืชืจ). ื•ืื– ืชื•ื›ืœื• ืœื‘ื—ื•ืจ ืื ืœื™ื™ื‘ื ื ืชื•ื ื™ื ืœื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก ืื• ืœื, ื•ืื– ืœื—ืฆื• ืฉืžื•ืจ.

ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™ Google Analytics ื•- Google AdWords

  1. ืื ืœืขื•ืœื ืœื ืงื™ืฉืจืชื ื‘ื™ืŸ ื”ื—ืฉื‘ื•ื ื•ืช (ืื• ื—ืฉื‘ื•ืŸ ืžื ื”ืœ):
    • ืžืžืฉ ืžื™ื“ ืœืื—ืจ ืฉืžื™ืจืช ืงื™ืฉื•ืจ ื—ืฉื‘ื•ื ื•ืช, ื™ื•ืคื™ืข ืœื›ื ืงื™ืฉื•ืจ ืฉืœ ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™.
    • ืœื—ืฆื• ืขืœ "ืืคืฉืจ ืขื‘ื•ืจ ื—ืฉื‘ื•ืŸ ื–ื”".
  2. ืื ื›ื‘ืจ ืงื™ืฉืจืชื ื—ืฉื‘ื•ื ื•ืช ื‘ืขื‘ืจ:
    • ืœื—ืฆื• ืขืœ ื’ืœื’ืœ ื”ืฉื™ื ื™ื™ื ื‘ืื“ื•ื•ืจื“ืก.
    • ืœื—ืฆื• ืขืœ "ื”ื’ื“ืจื•ืช ื—ืฉื‘ื•ืŸ".
    • ืœื—ืฆื• ืขืœ "ืขืจื•ืš" ื‘ืงื˜ืข ืฉืœ ืžืขืงื‘.
    • ื‘ื—ืจื• ื”ืคืขืœ ืื• ื”ืฉื‘ืช ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™.
    • ืœื—ืฆื• ืขืœ "ืฉืžื•ืจ".

ืื™ืš ื ืจืื” ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™ ืฉืœ ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก?

ื‘ืฉื•ื ื” ืžืชื’ื™ utm ื–ื” ืชื™ื•ื’ ื™ื“ื ื™. ืชื™ื•ื’ ืื•ื˜ื•ืžื˜ื™ ืžืชื‘ืฆืข ื‘ืขื–ืจืช ืชื’ โ€Žgclid. ื›ืš ื–ื” ื ืจืื” ื›ืืฉืจ ืžืฉืชืžืฉ ืœื•ื—ืฅ ืขืœ ืžื•ื“ืขื” ืฉืœื›ื ื‘ื’ื•ื’ืœ ืื“ื•ื•ืจื“ืก. ืœื“ื•ื’ืžื”:

https://netolink.co.il/?โ€Žgclid=abc123

ื›ืืฉืจ ื”- abc123 ืžืฉืชื ื” ื‘ื›ืœ ืœื—ื™ืฆื” ื•ื”ื•ื ื›ื•ืœืœ ืืช ื›ืœ ื”ืคืจืžื˜ืจื™ื ืฉืœ ืชื’ื™ utm.

ืื™ืคื” ืจื•ืื™ื ืืช ื”ื ืชื•ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก?

ื˜ื•ื‘, ืชื™ืื•ืจื™ื” ื–ื” ื“ื‘ืจ ื˜ื•ื‘. ืื– ื ื›ื•ืŸ, ื“ื™ื‘ืจื ื• ืœื ืžืขื˜ ืขืœ ืชื’ื™ utm. ื›ืขืช ื”ื’ื™ืข ื”ื–ืžืŸ ืฉืœ ืคืจืงื˜ื™ืงื”.

ืขืœ ืžื ืช ืœืจืื•ืช ืืช ื”ื ืชื•ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืขืœื™ื›ื ืจืืฉื™ืช ื›ืœ ืœื”ื™ื›ื ืก ืœืืชืจ ืฉืœ ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ื•ืœื”ื™ื›ื ืก ืœื—ืฉื‘ื•ืŸ ืฉืœื›ื. ื›ืš ืชืžืฆืื• ืืช ื”ืžื™ื“ืข:

ืœืฉื•ื ื™ืช: ืฆื™ืจื•ืฃ ืžืฉืชืžืฉื™ื >> ื•ืื–: ืงืžืคื™ื™ื ื™ื >> ื•ืื–: ื›ืœ ื”ืงืžืคื™ื™ื ื™ื.

ื‘ื›ื•ืชืจืช ื”ื˜ื‘ืœื” ืชื•ื›ืœื• ืœืจืื•ืช ืืช ื”ืžืืคื™ื™ื ื™ื ื”ืขื™ืงืจื™ื™ื, ื›ืœื•ืžืจ ืืœื• ื”ื ื”ืžืืคื™ื™ื ื™ื ืฉืœ ืชื’ื™ utm ืฉื“ื™ื‘ืจื ื• ืขืœื™ื”ื ืžืงื•ื“ื.

ื‘ื˜ื‘ืœื” ืขืฆืžื” ืชื•ื›ืœื• ืœืงื‘ืœ ืžื™ื“ืข ืื•ื“ื•ืช ื”ืžืืคื™ื™ืŸ ืฉื‘ื—ืจืชื, ืœื“ื•ื’ืžื” ืื ื‘ื—ืจืชื "ืงืžืคื™ื™ืŸ", ืื–ื™ ืชื•ื›ืœื• ืœืจืื•ืช ืืช ื›ืœ ื”ืงืžืคื™ื™ื ื™ื ืฉืœ ื”ืžืฉืชืžืฉื™ื ืฉื”ื’ื™ืข ืœืืชืจ ื‘ืชืงื•ืคืช ื–ืžืŸ ื›ืคื™ ืฉืžื•ืคื™ืขื” ื‘ื—ืœืง ื”ืขืœื™ื•ืŸ ื‘ื“ื•"ื—.

ื›ืืฉืจ ืชืœื—ืฆื• ืขืœ ืงืžืคื™ื™ืŸ ื›ืœืฉื”ื•, ืชื•ื›ืœื• ืœืงื‘ืœ ืžื™ื“ืข ืื•ื“ื•ืช ื”ืงืžืคื™ื™ืŸ ื”ืกืคืฆื™ืคื™ ื›ื’ื•ืŸ ืžืงื•ืจ / ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ ื•ืขื•ื“.

ืžืขืงื‘ ืื—ืจ ืงืžืคื™ื™ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก
ืžืขืงื‘ ืื—ืจ ืงืžืคื™ื™ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก

ื˜ื™ืค: ื‘ืœืฉื•ื ื™ืช "ื›ืœ ื”ืงืžืคื™ื™ื ื™ื" ื‘ืกืจื’ืœ ื”ืฆื“ ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก ืชื•ื›ืœื• ื’ื ืœืจืื•ืช ืืช ืžื™ืœื•ืช ื”ืžืคืชื— ื‘ืชืฉืœื•ื ื•ืžื™ืœื•ืช ืžืคืชื— ืจื’ื™ืœื•ืช (ืœื ื‘ืชืฉืœื•ื, ืื•ืจื’ื ื™). ื›ืืฉืจ ืžื™ืœื•ืช ื”ืžืคืชื— ื‘ืชืฉืœื•ื ืืœื• ืžื™ืœื•ืช ืžืคืชื— ื‘ื–ืžืŸ ืฉื”ืžืฉืชืžืฉ ืœื—ืฅ ืขืœื™ื”ื ื›ืืฉืจ ื”ื’ื™ืข ืœืืชืจ ืฉืœื›ื.

ื˜ื™ืค: ืขื‘ื•ืจ ื ืชื•ื ื™ ื’ื•ื’ืœ ืื“ื•ื•ืจืก ืชื•ื›ืœื• ืœืจืื•ืช ื ืชื•ื ื™ื ื‘ื’ื•ื’ืœ ืื ืœื™ื˜ื™ืงืก, ื‘ืœืฉื•ื ื™ืช ืฆื™ืจื•ืฃ ืžืฉืชืžืฉื™ื >> ื•ืื–: Adwords >> >> ื•ืื–: ืงืžืคื™ื™ื ื™ื.

ื“ื•ื’ืžืื•ืช ืฉืœ ืฉื™ืžื•ืฉ ื‘ืืžืฆืขื•ืช ืคืžื˜ืจื™ื UTM ื‘ืงืžืคื™ื™ื ื™ื ืฉื•ื ื™ื

ื˜ื•ื‘, ื”ื›ืชื‘ื” ื”ื–ื• ืกื™ืคืงื” ืœื›ื ืžื™ื“ืข ืจื‘ ืื•ื“ื•ืช ืชื’ื™ utm, ืื•ืคืŸ ื”ืฉื™ืžื•ืฉ ื‘ื”ื ื•ื›ืœื™ื ืœื™ืฆื™ืจืช ื›ืชื•ื‘ื•ืช ืืชืจ. ืื‘ืœ ื–ื” ืœื ืžืกืคื™ืง, ืขืœ ืžื ืช ืœืกืคืง ืœื›ื ืขืจืš ื ื•ืกืฃ, ื”ื—ืœื˜ื ื• ืœืชืช ืœื›ื ืžืกืคืจ ื“ื•ื’ืžืื•ืช, ื›ืš ืฉืชื•ื›ืœื• ืœืขืฉื•ืช ื–ืืช ื‘ืฆื•ืจื” ืžืงืฆื•ืขื™ืช.

ืฉืœื™ื—ืช ื›ืชื‘ื” ื‘ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™

ืฉื•ืœื—ื™ื ืื™ืžื™ื™ืœื™ื ื•ื ื™ื•ื–ืœื˜ืจ ืœืœืงื•ื—ื•ืช ืฉืœื›ื? ืžืฆื•ื™ื™ืŸ. ื”ื ื” ื“ืจืš ืœื™ืฆื•ืจ ืชื’ื™ utm.

ื“ื•ื’ืžื”: ืืชื ืžืขื•ื ื™ื™ื ื™ื ืœืฉืœื•ื— ื—ื“ืฉื•ืช ื•ื›ืชื‘ื” ื—ื“ืฉื” ืฉืคื•ืจืกืžื” ื‘ืืชืจ ืœืžื ื•ื™ื™ื ืฉืœื›ื ื‘ืื™ืžื™ื™ืœ. ื”ื›ืชื‘ื” ืชื“ื‘ืจ ืขืœ ื‘ื—ื™ืจืช ืกืคืง ืกืœื™ืงืช ื›ืจื˜ื™ืกื™ ืืฉืจืื™. ื‘ื›ืชื‘ื” ื™ื”ื™ื” ืœื™ื ืง ื•ืชืžื•ื ื”.

  • ืžืงื•ืจ: ืžื›ื™ื•ื•ืŸ ืฉื–ื” ื ื™ื•ื–ืœื˜ืจ, ื”ืžืงื•ืจ ื”ื•ื newsletter.
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: ื ื™ื–ืœื˜ืจ ื ืฉืœื— ื‘ืืžืฆืขื•ืช ืื™ืžื™ื™ืœ ื•ืœื›ืŸ ื”ืืžืฆืขื™ ื”ื•ื email.
  • ืงืžืคื™ื™ืŸ: ืกืœื™ืงืช ืืฉืจืื™.
  • ืชื•ื›ืŸ: ืงื™ืฉื•ืจ ื•- ืชืžื•ื ื”.

ื›ืš ื™ื™ืจืื” ื”ืงื™ืฉื•ืจ ืขื‘ื•ืจ ืชืžื•ื ื”:

http://example.com/article/1244?utm_source=newsletter&utm_medium=email&utm_campaign=Credit_Clearing&utm_content=image

ื•ืขื‘ื•ืจ ื”ืงื™ืฉื•ืจ:

http://example.com/article/1244?utm_source=newsletter&utm_medium=email&utm_campaign=Credit_Clearing&utm_content=link

** ืœื ื—ื•ื‘ื” ืฉื ืงืžืคื™ื™ืŸ ื‘ืื ื’ืœื™ืช.

ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืคื™ื™ืกื‘ื•ืง

ืžืคืจืกืžื™ื ื‘ืคื™ื™ืกื‘ื•ืง ืžืžื•ืžืŸ? (ืื’ื‘.. ืœืžืจื•ืช ืฉืžื™ื•ืชืจ ืœืฆื™ื™ืŸ, ืื ื—ื ื• ืžืชืžื—ื™ื ื’ื ื‘ืคืจืกื•ื ืžืžื•ืžืŸ). ื”ื ื” ื“ืจืš ืœื”ืฉืชืžืฉ ื‘ืคืจืžื˜ืจื™ื utm.

ื“ื•ื’ืžื”: ืืชื ืžืคืจืกืžื™ื ื”ื ื—ื” ืฉืœ 30% ืขืœ ื‘ื’ื“ื™ื ืœื ืฉื™ื, ืœืฆื•ืจืš ื›ืš ื ื™ืกื™ืชื 2 ืžื•ื“ืขื•ืช ืขื 2 ืชื›ื ื™ื ืฉื•ื ื™ื.

  • ืชืžื•ื ื” ืื—ืช: ื‘ื—ื•ืจื” ืžื—ื™ื™ื›ืช ืขื ืกืœ ืงื ื™ื•ืช ื‘ื™ื“ ืžื˜ื™ื™ืœืช ื‘ืงื ื™ื•ืŸ.
  • ืชืžื•ื ื” ืฉื ื™ื”: ื‘ื—ื•ืจื” ืžื—ื™ื™ื›ืช ื›ืืฉืจ ืงื•ื ื” ื•ืžืฉืœืžืช ื‘ืขืžื“ืช ื”ืงื•ืคื” ืขื ื”ืจื‘ื” ื‘ื’ื“ื™ื.

ื”ื ื” ื“ื•ื’ืžื” ืœืงืžืคื™ื™ืŸ:

  • ืžืงื•ืจ: ืžื›ื™ื•ื•ืŸ ืฉื–ื” ืคื™ื™ืกื‘ื•ืง, ื”ืžืงื•ืจ ื”ื•ื facebook.
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: ืžื›ื™ื•ื•ืŸ ืฉืคื™ื™ืกื‘ื•ืง ื”ื•ื ืœื ืžื ื•ืข ื—ื™ืคื•ืฉ ืืœื ืจืฉืช ืžื“ื™ื”, ื ืฉืชืžืฉ ื‘- display.
  • ืงืžืคื™ื™ืŸ: 30off.
  • ืชื•ื›ืŸ: ืชืžื•ื ื” ืื—ืช (lady-mall) ื•- ืชืžื•ื ื” ืฉื ื™ื” (lady-buys).

http://example.com/category/women/clothes?utm_source=facebook&utm_medium=display&utm_campaign=30off&utm_content=lady-mall

ื•ื’ื

http://example.com/category/women/clothes?utm_source=facebook&utm_medium=display&utm_campaign=30off&utm_content=lady-mall

ืคืจืกื•ื ื‘ืขื™ืชื•ืŸ

ื‘ืžื™ื“ื” ื•ืืชื ืžืฉืชืžืฉื™ื ื’ื ื‘ืžื“ื™ื” ื”ืžืกื•ืจืชื™ืช, ืืชื ืฆืจื™ื›ื™ื ืœื”ืฉืชืžืฉ ื’ื ื‘ืชื™ื•ื’ ื‘ืคืจืžื˜ืจื™ื utm ืขืœ ืžื ืช ืœืงื‘ืœ ืชื•ืขืœืช ื•ื’ื ื‘ืขืชื™ื“ ืœื”ืฉืชืžืฉ ื‘ื ืชื•ื ื™ื ืืœื•.

ื“ื•ื’ืžื”: ื ื ื™ื— ืืชื ืžืคืจืกืžื™ื ืžื›ืจื– ืฉืœ ืจื›ื™ืฉืช ืžื—ืฉื‘ื™ื ืขื‘ื•ืจ ื”ืืจื’ื•ืŸ ืฉืœื›ื ื‘ืขื™ืชื•ืŸ ื ื™ื• ื™ื•ืจืง ื˜ื™ื™ืžืก.

  • ืžืงื•ืจ: ืžื›ื™ื•ื•ืŸ ืฉื–ื” ื ื™ื• ื™ื•ืจืง ื˜ื™ื™ืžืก, ื”ืžืงื•ืจ ื”ื•ื New York Times.
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: ืืžื ื ื ื™ื• ื™ื•ืจืง ื˜ื™ื™ืžืก ื”ื•ื ืื•ืคืœื™ื™ืŸ, ืืš ื›ื“ื™ ืœื ืœืคืชื•ื— ืขืจื•ืฅ ื—ื“ืฉ, ื ืฉืชืžืฉ ื‘- banner.
  • ืงืžืคื™ื™ืŸ: Computer_Tender.

http://example.com/tenders/2547852?utm_source=New_York_Times&utm_medium=banner&utm_campaign=30off&utm_content=Computer_Tender

ืขื›ืฉื™ื•, ื‘ื’ืœืœ ืฉื”ืงื™ืฉื•ืจ ื”ื–ื” ืœื ื™ื›ื•ืœ ืœื”ื™ื•ืช ื‘ืฆื•ืจื” ื›ื–ื• ื‘ืขื™ืชื•ืŸ, ื•ืื™ืŸ ืกื™ื›ื•ืŸ ืฉื™ื–ื›ืจื• ืื•ืชื•, ืืคืฉืจ ืœืงืฆืจ ืืช ื”ืงื™ืฉื•ืจ. ืœืขืฉื•ืช ืื•ืชื• ื‘ืฆื•ืจื” ื›ื–ื•, ืœื“ื•ื’ืžื”: http://example.com/com1

ืœืื—ืจ ืžื›ืŸ, ื™ืฉ ืœืขืฉื•ืช ื”ืคื ื™ื™ื” 302 ืžื”ืงื™ืฉื•ืจ ื”ืžืงื•ืฆืจ ืืœ ื”ืงื™ืฉื•ืจ ื”ืžืœื.

ื—ืชื™ืžื” ื‘ืžื™ื™ืœ

ื—ืชื™ืžื” ื‘ืžื™ื™ืœ ื–ื” ืื—ื“ ื”ืžืงื•ืžื•ืช ื”ื—ืฉื•ื‘ื™ื ืœืชื™ื•ื’ ืงื™ืฉื•ืจื™ื. ื–ื” ืขื•ื–ืจ ืœื›ื ืœื”ื‘ื™ืŸ ื”ืื ื”ืžืฉืชืžืฉื™ื ืœื•ื—ืฆื™ื ืขืœ ืงื™ืฉื•ืจื™ื ื›ืืœื” ื•ืื—ืจื™ื ืืฆืœื›ื ื‘ืžื™ื™ืœ (ืื•ืœื™ ื‘ืขืชื™ื“ ืœื”ื•ืกื™ืฃ ืžืฉื”ื• ืžืขื ื™ื™ืŸ ืœื—ืชื™ืžื” ืฉืœื›ื ื›ื“ื™ ืœื’ืจื•ื ืœืžื›ื™ืจื•ืช).

ืงืœ ืžืื•ื“ ืœื”ืชื‘ืœื‘ืœ ื•ืœืงืจื•ื ืœืžืงื•ืจ ื‘ืฉื Email, ืื‘ืœ, ืืžืฆืขื™ ื”ื”ื’ืขื” ื”ื•ื email. ื•ืœื›ืŸ ืžื•ืžืœืฅ ืœื”ืฉืชืžืฉ ื‘ืžืงื•ืจ ืื—ืจ.

ื“ื•ื’ืžื”: ื“ื ื™ ื”ื•ื ืžื ื”ืœ ืฉื™ื•ื•ืง, ื”ื•ื ืžืชื›ืชื‘ ื”ืจื‘ื” ืขื ืœืงื•ื—ื•ืช, ืœื“ื ื™ ื™ืฉ ื—ืชื™ืžื” ื‘ืื™ืžื™ื™ืœ ืขื ืงื™ืฉื•ืจ ืœืืชืจ.

  • ืžืงื•ืจ: ืžื›ื™ื•ื•ืŸ ืฉืžื“ื•ื‘ืจ ืขืœ ืื–ื•ืจ ื—ืชื™ืžื”, ื”ืžืงื•ืจ ื”ื•ื Email Signature. (ืื™ืŸ ืชืฉื•ื‘ื” ืžื“ื•ื™ื™ืงืช ืžื” ื”ื›ื™ ืžืชืื™ื ื›ืืŸ).
  • ืืžืฆืขื™ ื”ื’ืขื” ืœืืชืจ: ืžื›ื™ื•ื•ืŸ ืฉื–ื” ืื™ืžื™ื™ืœ, ื ืฉืชืžืฉ ื‘- email.
  • ืงืžืคื™ื™ืŸ: ื—ืชื™ืžื” ืฉืœ ืžื ื”ืœ ื”ืฉื™ื•ื•ืง, ื“ื ื™.

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ืกื™ื›ื•ื

ื”ืžื“ืจื™ืš ื”ื–ื” ืžืกืคืง ืœื›ื ืžื™ื“ืข ืจื‘ ืื•ื“ื•ืช ืคืจืžื˜ืจื™ื UTM ื•ื›ื™ืฆื“ ื™ืฉ ืœื”ืฉืชืžืฉ ื‘ื”ื. ื›ืขืช ื”ื’ื™ืข ืชื•ืจื›ื ื›ื“ื™ ืœื™ืฆื•ืจ ืœืชื™ื™ื’ ืืช ื”ืงื™ืฉื•ืจื™ื ืฉืœื›ื, ื”ืชื—ื™ืœื• ืœืชื™ื™ื’ ื”ื›ืœ ื•ื‘ืฆื•ืจื” ื ื›ื•ื ื” ื•ื–ืืช ืขืœ ืžื ืช ืฉืชื•ื›ืœื• ืœืงื‘ืœ ืžื™ื“ืข ืจื‘. ืžื™ื“ืข ื–ื” ืชื•ื›ืœื• ืœื”ืคื•ืš ืœืชื•ื‘ื ื•ืช ื•ืœืขื–ื•ืจ ืœืžื•ืชื’ ืฉืœื›ื ืœื’ื“ื•ืœ.

    ืœืงื“ื ืืช ื”ืขืกืง ืฉืœืš ืขื ืžื•ืžื—ื™ื.
    ื™ื•ืฆืจื™ื ืงืฉืจ ืขื ื™ื•ืขืฅ ืฉื™ื•ื•ืง ื•ืžืงื‘ืœื™ื ืฉื™ื—ืช ื™ื™ืขื•ืฅ ืœืœื ืขืœื•ืช!


    ื”ื˜ื‘ื•ืช ืœืขืกืงื™ื ืงื˜ื ื™ื ื•ืœืขืฆืžืื™ื:

    ืจื•ืฆื™ื ืœื“ืขืช ืžื” ื”ื–ื›ื•ื™ื•ืช ื•ื”ื—ื•ื‘ื•ืช ืฉืœื›ื? ื”ื™ื›ื ืกื• ืœืžืื’ืจ ืžื™ื“ืข ืคืจื•ื˜ื•ืงื•ืœ.

    ื ื˜ื•ืœื™ื ืง (Netolink)

    Netolink ื”ื™ื ื—ื‘ืจืช ืฉื™ื•ื•ืง ื“ื™ื’ื™ื˜ืœื™ ืžื•ื‘ื™ืœื” ื‘ื™ืฉืจืืœ ื”ืžืกืคืงืช ืคืชืจื•ื ื•ืช: ื‘ื ื™ื™ืช ืืชืจื™ื, ืคืจืกื•ื ืžืžื•ืžืŸ ื‘ืžื ื•ืขื™ ื—ื™ืคื•ืฉ ื•ื‘ืจืฉืชื•ืช ื—ื‘ืจืชื™ื•ืช, ืฉื™ื•ื•ืง ื“ื™ื’ื™ื˜ืœื™, ืฉื™ื•ื•ืง ื‘ืจืฉืชื•ืช ื—ื‘ืจืชื™ื•ืช, ืฉื™ื•ื•ืง ื‘ืื™ืžื™ื™ืœ ื•ืขื•ื“.

    ื›ืชื™ื‘ืช ืชื’ื•ื‘ื”